Cosway held the grand launch of Diamond Royale by Beautycode, a premium luxury skincare line from Switzerland using advanced skin care technology to harness the power of precious diamonds to benefit the skin. This was followed by the launch of Dignita, a trendy, youthful and Muslim friendly brand.

 

 

 

 

This double launch was attended by hundreds of business owners and specially invited guests at Berjaya Times Square Hotel on 21st May 2018. It was graced by Tan Sri Dato’ Seri Vincent Tan and Cosway’s Chief Executive Officer, Dr Alice Lee. In her speech, Dr Alice Lee said that beauty and diamonds have always been sought by women. Hence Diamond Royale offers users the best in skin care available with pro youth technology.

 

 

 

Also making a special appearance was Malaysia’s top celebrity, Neelofa. Dignita’s limited edition printed scarf collection is a special collaboration with Neelofa’s very own Naelofar hijab.

 

 

 

A product introduction and press conference were held respectively for Diamond Royale and Dignita right after.

 

 

After celebrating the launch of Diamond Royale and Dignita’s DignitaXNaelofar Hijab Limited Edition collection, there was a short tour of the Cosway Experience Centre, Berjaya Times Square with Neelofa. All guests present were also treated to a buka puasa feast and a demonstration of the versatile Empress Multi-purpose Cooker ensued.