Cosway Reimagined: Realise & Rebuild

KUALA LUMPUR, 10 August 2026 – Stepping boldly into the next chapter of contemporary self-care, Cosway (M) Sdn Bhd today officially opened the doors to its first-ever Cosyoung flagship store at Berjaya Times Square. Evolving from the concept first introduced during Cosway’s 46th anniversary Cosway Reimagined movement at LaLaport BBCC last year, this physical destination redefines how modern urbanites experience everyday beauty and holistic wellness.

From left: Cammy Chin, Cosyoung Business Operator; Ms Nerine Tan, Joint Chief Executive Officer of Berjaya Corporation Berhad; Ms Chryseis Tan, Chief Executive Officer of Cosway (M); Mr Leslie Cheng, Managing Director of Cosway (M); Raymond Soh, Cosyoung Business Operator during the ribbon-cutting ceremony at the grand launch of Cosyoung Flagship Store.

For decades, Cosway has built a multi-generational legacy in beauty and wellness across Malaysian households. Today, Cosyoung carries that foundational trust forward, transforming functional retail into an aspirational, sensory lifestyle playground designed for a new generation.

The launch marks a meaningful full-circle moment for Cosway (M) CEO, Ms. Chryseis Tan, who previously served as CEO of Berjaya Times Square in 2017. Nine years later, she returns to the same destination to unveil the official home of Cosyoung.

Ms Chryseis Tan, Chief Executive Officer of Cosway (M), delivering her opening remarks at the grand launch of Cosyoung Flagship Store.

"Cosyoung began with a simple question: how do we carry the multi-generational trust Malaysians have placed in Cosway forward, while creating something that feels relevant to how people live today?" said Ms. Chryseis Tan. "With Cosyoung, we take our multi-generational legacy in beauty and wellness and express it in a way that feels younger, personal, and connected. We want everyone who walks through these doors to explore and discover what genuinely works for them."

"Modern retail must offer people more than shelves of products; it should be useful, intuitive, and worth spending time in," added Mr. Leslie Cheng, Managing Director of Cosway (M). "This flagship provides a tangible model for how we intend to grow Cosyoung into key urban communities, offering a unified approach to everyday wellbeing backed by strong pre-launch momentum and clear expansion plans over the next 24 months."

Ms Chryseis Tan, Chief Executive Officer of Cosway (M) and Ms Nerine Tan, Joint Chief Executive Officer of Berjaya Corporation Berhad during a traditional lion dance blessing ceremony at the grand launch of the Cosyoung Flagship Store.

Moving away from traditional shelf-browsing, the store’s warm, minimalist interior features three interactive discovery zones tailored to the natural rhythms of a balanced day:

• Aesthetic Beauty & Skincare: A curated gallery showcasing advanced formulations, clean skincare rituals, and targeted treatments for urban radiance.
• Inner-Health Nutrition: A dedicated space for nutritional supplements, wellness elixirs, and functional foods that support wellbeing from within.
• Conscious Lifestyle Essentials: Practical and considered everyday products designed to elevate home and personal environments naturally.

Located at LG-05 & LG-06, Lower Ground Floor, Berjaya Times Square, the flagship stands as a permanent sanctuary for product discovery, brand collaborations, and mindful living. Visitors are also invited to drop in for personalised beauty and wellness analysis sessions, offered periodically to help consumers tailor their everyday routines.