The Great Golden Surprise Draws Crowds to Berjaya Times Square

Cosway ushered in the Lunar New Year with The Great Golden Surprise, a three-day Chinese New Year celebration held at Berjaya Times Square from 9 to 11 January 2026. The event brought together festive atmosphere, exclusive CNY bundles and real gold rewards for shoppers looking to start the year on a prosperous note.

Golden Rewards for Lucky Shoppers

Customers who purchased Cosway’s specially curated CNY 2026 Product Bundles received Golden Tickets hidden within their purchases. The structure was simple: the bigger the bundle, the more tickets earned, and the higher the chances of winning.

Prizes included:

• Grand Prize: 999 PAMP 1g Gold Bars (5 winners)
• Special Prize: 916 Gold Pendants (10 winners)
• Instant Rebate: RM8 Cosway product rebates (500 winners)

12 Exclusive CNY Bundles

A total of 12 exclusive Chinese New Year bundles were introduced for the campaign, each thoughtfully put together to suit different needs, budgets and gifting occasions. Beyond value, each bundle offered customers an added layer of excitement through the Golden Ticket mechanic.

More Than Just Prizes

The event also featured interactive experiences and complimentary offerings for visitors:

• Free bone density tests
• Complimentary beauty analysis
• LocknLock free engraving service
• Complimentary gifts for customers who followed Cosway and Cosyoung on Instagram

A Festive Experience with Purpose

The Great Golden Surprise reflected Cosway’s approach to festive engagement: rewarding loyalty while encouraging greater awareness of health, beauty and overall well-being. For many visitors, it was not just a shopping event but a memorable start to the Lunar New Year.