Cosway Reimagined 2025: A New Era of Innovation, Lifestyle and Purpose

Kuala Lumpur, 7 October 2025 — Cosway (M) Sdn Bhd marked its 46th anniversary with Cosway Reimagined 2025, a three-day celebration that transformed LaLaport BBCC into a vibrant hub of health, beauty and lifestyle discovery. The event, held from 26 to 28 September 2025, brought together members, partners, media and the public to experience Cosway’s refreshed identity and future direction.

A Celebration of Legacy and Transformation

With more than four decades of trust and innovation behind it, Cosway continues to evolve under the leadership of Chief Executive Officer, Ms Chryseis Tan, who is driving the brand’s transformation into a modern lifestyle company centred on innovation, inclusivity and customer empowerment.

The highlight of the event was the official launch of cosyoung, a youth-driven lifestyle brand designed for today’s generation. Combining clean, science-backed skincare, wellness supplements and lifestyle essentials, cosyoung represents Cosway’s mission to make wellness both effective and accessible.

From left: Tan Sri Dato’ Seri Vincent Tan, Founder & Advisor of Berjaya Corporation Berhad; Ms Chryseis Tan, Chief Executive Officer of Cosway Malaysia; YAM Tunku Tun Aminah Binti Sultan Ibrahim Ismail, Chairman of Berjaya Corporation Berhad; and Ms Nerine Tan, Joint Chief Executive Officer Berjaya Corporation Berhad at the official launch of Cosyoung, a bold new direction under Cosway Malaysia.

Building Global Connections for the Future

Cosway Reimagined also marked a major milestone with the signing of strategic memorandums of understanding (MOUs) with renowned international partners such as LocknLock, Zerocipe, Kolmar BNH, Ildong Bioscience and DavosLife. These collaborations will accelerate product innovation, expand Cosway’s lifestyle offerings and create opportunities for cross-border knowledge exchange.

The event also attracted attention from leading Korean media outlets, which recognised Cosway’s growing role as a bridge between Korean innovation and Southeast Asian wellness markets. Through these partnerships, Cosway continues to strengthen its position as a trusted name in lifestyle and wellness across Asia.

From left: Mr Lee Jia Zhang, Chief Operating Officer of KLK Davoslife; Mrs Yoon Yea Won, Chief Executive of Kolmar BNH; Ms Chryseis Tan, Chief Executive Officer of Cosway Malaysia; Dr Yi Young-Sang, Chief Executive of LocknLock; Dr Ban O-Hyun, Chief Executive Officer of Ildong Bioscience; and Mr Brian Baik, Chief Executive Officer of KM Pharmaceutical, at the MOU signing ceremony where Cosway formalised strategic partnerships with leading international industry players.

Engaging Experiences for Every Guest

Visitors enjoyed a diverse range of interactive activities throughout the three-day event, including fitness workouts, health talks, beauty demonstrations and wellness consultations. The Skintification of Hair with Zerocipe session drew particular interest for its science-based approach to scalp health.

Interactive booths across F&B, Beauty & Health and Household categories offered exclusive product trials, promotions and hands-on experiences, showcasing Cosway’s wide range of solutions for modern living.

Reimagining the Future Together

Reflecting on the success of the event, Ms Chryseis Tan said, “With fresh energy, we are reimagining Cosway for the future, refreshing our brand, driving growth and inspiring generations to come. Cosyoung is only the beginning, and together, we will unlock even greater opportunities ahead.”

With its new brand direction, international partnerships, and renewed focus on modern living, Cosway Reimagined 2025 marks the start of an exciting new chapter defined by innovation, purpose and a deeper connection with consumers.