Cosway Strengthens Global Ties with Key Partners from Korea and Malaysia
Date: 06-10-2025
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Cosway (M) Sdn Bhd continues to draw international attention as leading Korean media outlets highlight its strategic collaborations with prominent South Korean brands. These partnerships reinforce Cosway’s growing global presence and reflect the company’s renewed business direction under Chief Executive Officer, Ms Chryseis Tan. At the core of these collaborations is Cosway Reimagined, an initiative that embodies the company’s transformation into a modern lifestyle brand built on innovation, purpose and collaboration. Through its alliances with Kolmar BNH, LocknLock, KM Pharmaceutical, Ildong Bioscience and KLK DavosLife, Cosway is redefining beauty, wellness and lifestyle for the next generation of consumers. |
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Korean Media Highlights Cosway’s Collaboration with Kolmar BNH
A report published by News1 Korea spotlighted Cosway’s collaboration with Kolmar BNH, noting how the collaboration enhances research and development in skincare and health supplements. Kolmar BNH’s scientific expertise and advanced manufacturing capabilities will support Cosway in creating clean, science-backed formulations aligned with its new youth-centric direction under cosyoung. LocknLock Expands Its Reach Through Cosway’s Network
According to Newsis, LocknLock and Cosway have formalised a memorandum of understanding to accelerate LocknLock’s expansion in Malaysia, with plans to explore further cooperation in distribution and joint product launches. The article highlighted that the partnership opens new opportunities for cross-category innovation in home and lifestyle products, powered by Cosway’s extensive retail and e-commerce platforms. |
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KM Pharmaceutical Partnership Strengthens Cosway’s Wellness Portfolio
The Digital Times reported on the partnership between Cosway and KM Pharmaceutical Co., Ltd., describing it as a significant milestone in expanding Cosway’s wellness range. The agreement positions KM Pharmaceutical as Cosway’s exclusive distributor and supplier for its hair care products in Malaysia, enabling both brands to strengthen their reach in the growing Southeast Asian market. The partnership reflects Cosway’s commitment to trusted, high-quality wellness solutions, while allowing KM Pharmaceutical to leverage Cosway’s extensive retail network and strong local brand influence. |
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Ildong Bioscience Partnership Enhances Scientific Innovation
Cosway’s partnership with Ildong Bioscience marks an important step in advancing science-based wellness. Recognised for its leadership in probiotics and bioscience research, Ildong Bioscience brings decades of expertise in functional ingredients that support gut health and overall well-being. The partnership strengthens Cosway’s capability to develop scientifically formulated products for health-conscious consumers. |
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KLK DavosLife Partnership Broadens Nutritional Innovation
Cosway’s collaboration with DavosLife, a subsidiary of Kuala Lumpur Kepong Berhad (KLK), further expands its strength in nutrition and supplements. DavosLife is known for pioneering work in natural tocotrienols and plant-based nutrition, sharing Cosway’s vision of wellness driven by science and innovation. Together, both companies aim to develop evidence-based formulations that help consumers lead healthier, more balanced lives. |
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A Shared Vision for the Future Together, these partnerships mark a major step forward for Cosway as it evolves into a globally connected lifestyle and wellness brand. By joining forces with industry leaders across Korea and Malaysia, Cosway is deepening its expertise in research, product innovation and sustainable growth, setting the stage for a smarter, bolder and healthier future. A full list of the Korean media coverage can be accessed here (up to date 30th September 2025) News1: https://www.news1.kr/industry/distribution/5928076
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