The Ultimate Anti-Ageing SunBlock


Age Defence Sun Block Lotion SPF50, PA+++
Code: 98913     40ml

Protects
Moisturises
De-Age
No spill. No drip. Easy to use, convenient pump.


Here's a technological breakthrough in anti-ageing sun protection that does more than protect you from UV rays. It allows you to stay beautiful under the sun by protecting you against skin darkening and pigmentation, uneven skin tone, age spots, wrinkles, sagging skin, and dry leathery complexion.

Amazingly light, oil-free lotion with super mild fragrance to provide an invisible shield to safeguard against the damaging effects of the sun's UV rays and fluorescent lamps.

With UV d'Fence ™
to provide the ultimate defence against UV rays
SPF50
Protects against UVB
PA+++
Highest protection against UVA

With AntiOxidant and DNA ProTect ™ Complex
to protect from free radicals and DNA damage. Together, they stimulate HSP, skin's defence proteins to age-proof your skin.


Understanding The Dangers of UVA & UVB
UV rays are most damaging to skin. Apart from causing your skin to darken, they also cause collagen to break down at a faster rate than with regular chronological ageing. Exposure to UV rays accounts for 90% of the symptoms of premature skin ageing - age spots, freckles, wrinkles, sagging, and dry, leathery complexion. UV rays are also responsible for more than 90% of all skin cancers, afflicting tens of thousands annually.

While many believe that only beach-goers or those who stay out for long hours under the sun are at risk, no one is spared. Even short exposure can harm unprotected skin. Your skin is exposed to UVA and UVB daily at home and at work. UVA rays can actually pass through windows in your home and cars. Using an umbrella or a wide-brimmed hat does not provide protection either as both UV rays can reflect off the ground, exposing you to UV radiation. Even on hazy, cloudy days, UV danger still exists because the rays are still getting through. Being indoors isn't safe either as fluorescent light bulbs emit both UVA and UVB rays!

So, how do you protect yourself? There is no need to hide in the house with the shades drawn….. Just apply a good sun block.

 
UV Rays & DNA Damage & Skin Cancer
Both UVA and UVB have a negative impact on skin cell's DNA. UVB radiation harms the DNA directly, while UVA indirectly causes DNA damage by increasing free radicals in the skin, and free radicals are synonymous with accelerated skin ageing! DNA is a cell's 'brain', and once it is damaged, the cell loses its ability to function properly. Damaged cells replicate abnormally and can potentially harm other cells. In the long run, UV radiation accelerates skin ageing and increases your risk of getting skin cancer.
 
Protecting Little Ones From UV Rays
Kids are in a dynamic state of growth, and are therefore more susceptible to the threats of UV rays than adults. As a parent, you'd know that kids love to spend their days outdoors and this means hours under the blazing hot sun. Their delicate skin is exposed to harmful UV rays whenever they participate in sports, Physical Education (PE) classes or extra co-curricular activities in school, or wait for their transportation after school, etc. There is no stopping them but you can definitely protect them with a good sun block.

A typical example of what damage UV rays can have on your skin. Note the clear difference between the exposed area and the covered area.